Make Life Less Boring
Get Lost | Save the World
“What’s all this then?” you might ask. “A bit hard to say really” we might answer.
You see, we do all sorts of things. From the biggest car rally in the World to the longest horse race on Earth. We’ve invented new sports and pushed thousands to the limits of adventure. And we must confess, we’re just getting started.
And we do these things because our lives are under assault from boringness. Because all the edges of the map have been explored. Because we can’t afford space travel. Because mobile phones destroyed our ability to get lost. Because adventure is a basic human need.