Conquering the Ice Run will earn you more than your 15 minutes of fame. It will give birth to the sort of stories that mean your glass is rarely empty and earn you looks of unmasked respect from the most accomplished of your peers.
Dave and Travis from the 2015 are still enjoying such notoriety. here's an interview they just gave on ABC Darwin Breakfast.
There are still places on the 2016 Ice Run. If you've got gigantic balls (or lady-balls) that are impervious to the cold (or just insulated pants) you can find the application form here.