Fuck Easter, but do still feed your chubby face - here's some words from Cool Earth

Our chums from Cool Earth have a seasonal message from you. Don't worry it's not a reminder to put on your Sunday best and repent your sins.

Chocolate - The Secret Ingredient In Saving the Rainforest

Dearest Adventurists, it’s Easter. The season of chicks, bunnies and chocolate. (Well, and the rising of Christ if you are in to that sort of thing).

World religion aside - whether you’re planning to gorge on eggs or not, you cannot ignore that we’re a few days away from peak chocolate. And at this gluttonous time of year, a thought should really be spared for the rainforest. After all, without rainforest there’d be no chocolate.

You see, to grow cacao there needs to be two metres of rain and temperatures of around 25ºC. These are conditions that you only find in the rainforest.

And whilst you need rainforest to have chocolate, a lot of the time you need chocolate to keep the rainforest. Chocolate actually keeps the chainsaws at bay.

Let me explain.

In our Ashaninka Project in Peru, (which you have all been so fervently fundraising for) we’ve spent four years turning cacao into the main income source for the project’s 325 families. This ensures the forest is worth more to them kept standing than cleared for timber.

Now their prized beans have been turned into a chocolate bar. Made from cocoa grown, harvested and fermented in our project - this is the first time these beans have made it into a bar.

Exclusive, organic, single origin and handmade. They are traceable right back to our partner villages.

The bars even made it onto the front row of Vivienne Westwood’s Paris Fashion Show. They get out more than us (which actually, when you think about it isn’t hard since we’re based in the middle of absolutely nowhere).

This organic, super-lovely gourmet chocolate bar has doubled local income for the Ashaninka tribe in Peru and priced out loggers.” Vivienne Westwood

Not bad huh?

The key lesson to take away from my little rant is this. Your support to boost local livelihoods in Peru is helping us form a shield to protect millions of acres of rainforest in the Western Amazon - all from something as simple as chocolate.

A few of you fundraising gurus will be getting one of these exclusive bars in the post – so you can taste the difference you are making. Enjoy it.

Happy Easter,

Love from Kitty and the Cool Earth Team