The Plan - how to actually save the world

We’ve been banging on about saving the world for ages and we’ve raised stupendous amounts of money for a load of amazing charities (4.7  million  GBP and counting). So we sat down at HQ and pondered on what we could do that will actually save the world and continue the fight to make it less boring.

Then it hit us like a well polished brogue to the nuts: “we must save every rainforest in the world so future generations have somewhere to get stuck”. Not because we’re tree hugging sandal weavers, but because the world would be shit without them. It’s not just about the carbon, the point is rainforests are indescribably excellent.

You can find a stack of resources for Cool Earth and a fundraising pack here or give 'em a shout with any questions or to say hello. They're keen to hear from you.

Peru pictures April 2011 090.jpg

Who are they?

Cool Earth is an environmental charity that works in partnership with indigenous communities. 

The charity only protects rainforest that without intervention will be destroyed within the next 18 months.

Cool Earth works strategically, protecting forest that acts as a barrier to a wider landscape.

The charity spends just 10% of your donation on admin and governance making sure as much as possible goes to project areas.

Through working with local people Cool Earth makes sure conservation goes hand in hand with better livelihoods.

There’s a huge amount of good stuff packed into an acre of rainforest so we’ll keep you updated on every acre you save.

Cool Earth knows fundraising is the hard part and rich uncles with deep pockets are few and far between. So take a look at the resources on their site and please get in touch with any questions at


What's in one acre of rainforest?

The same amount of CO2 as driving around the world 32 times.

The same amount of water as 950 baths.

11,000 species of insect and worm.

6 endangered animals.

44 trees

199 saplings

Possibly a family living in a settlement and working with Cool Earth to keep this acre standing.

How do I collect funds?

The best way to collect funds is through a fundraising platform. You can use one of the big ones like Virgin Money Giving, or better still set up a fundraising page using Cool Earth's own dedicated platform.